Packaging is an
integral part of the business of advertising, and most advertising
campaigns involve packaging plans and designs that the company deals
with products. Packaging is almost always used for the brand. Most
advertising focuses on the brand of the company, and the packaging is
designed to include the logo, or at least colors and lines that
remind customers of the trademark.
Packaging and labels that are printed on the packaging are an excellent way to advertise specific product characteristics. This is especially useful if the company tries to attract a particular market segment. A Packaging company that wants to focus on Eco-conscious consumers could create packaging that highlights the ingredients in the product recycled or green natural features.
Packaging is also used to report. While many people consider this a simple requirement of packaging, and many types of information are needed, companies see the information as another way to attract customers. Packaging includes useful information and ingredients gives the idea of an honest company that wants its customers to know all you can about the product before buying it.
